Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...
Brooks Bell, an agency dedicated to conversion rate optimization and personalization, has overhauled its illuminate experimentation program management software and made it available for free.
A test long used by web developers to make sites more appealing or boost e-commerce sales is now emerging in the mobile app space. A/B testing puts two versions of a website — or a particular web page ...
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