What is A/B Split Testing? A/B split testing is the process of creating one (or more) variants of a webpage with one element tweaked to identify which works better at driving sales or engagement. A/B ...

AB split testing of your websites page head, images and call-to-action methods can help you improve your conversions. CHRIS THOMAS When larger companies develop their new websites, they often call on ...

You know that saying; “what gets measured gets managed”? Split testing is a way of measuring what is working better, worse or indifferently when compared to the alternative so that you can choose to ...