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Accenture has entered an agreement to acquire New York-based ad tech firm Adaptly, according to news shared with Marketing Dive. Financial terms of the deal were not disclosed. Adaptly will be folded ...

Accenture Acquires AD.Dialeto to Expand its Digital Marketing Capabilities in Brazil Acquisition nearly doubles Accenture Interactive footprint in market, increases its ability to serve clients ...

Advertising has never been more dependent on technology. Artificial intelligence and automation are transforming the profession, giving rise to new disciplines such as programmatic and next-generation ...

For six years, global consulting firm Accenture PLC featured Tiger Woods in ads designed to highlight the company's claimed attributes of integrity and high performance. That relationship is over now.

Accenture Interactive is the largest digital agency in the world in terms of revenue, and continues to expand at a frenetic pace. Business Insider caught up with the company's leader Brian Whipple ...

Consumers across the globe find advertising too frequent and irrelevant, and the younger ones are more aware of ad blocking, according to an Accenture Digital Consumer study released Monday. More than ...

On the occasion of the 2019 Cannes Creativity Festival, I sat down with Accenture Interactive CEO Brian Whipple. Bruce Rogers: Tell us about what you are trying to accomplish at Accenture Interactive?

Business consulting firm Accenture recently dumped Tiger Woods as its main marketing icon. The Wall Street Journal reports Accenture's new global campaign is out this week. The paper says the campaign ...

SAO PAULO--(BUSINESS WIRE)--Accenture (NYSE:ACN) has acquired AD.Dialeto, an independent Brazilian digital agency, strengthening its digital marketing services provided through Accenture Interactive, ...