The Google Mobile Ads SDK is the latest generation in Google mobile advertising featuring refined ad formats and streamlined APIs for access to mobile ad networks and advertising solutions. The SDK ...

Google has teamed up with Unityto help extend the reach of its mobile advertising business AdMob. The agreement will see Google advertisers gain access to Unity’s network of mobile games through ...

A unity project with AdMob mediation integration. This repository contains a sample project implementing the AdMob SDK for displaying interstitial, rewarded, and banner ads. Locate the @AdsManager ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In mobile games, 96 percent of players don’t pay any money for game ...

Google's mobile ad business and game maker Unity Technology on Thursday announced a strategic partnership to give advertisers access to a slew of mobile ad inventory in games. Developers will also ...

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...

Google said Monday that it will acquire mobile advertising company AdMob in a deal valued at $750 million in stock. The search giant said the purchase will "enhance Google's existing expertise and ...

The most dominant online advertising company has long had its sights set on the mobile market, and its $750 million purchase of AdMob would give it a strong position. Tom Krazit writes about the ...