Sophisticated tech-based tools and processes help marketing pros refine copy, build customer avatars, track buying journeys, target audiences and much more. Technology has infiltrated the end-to-end ...

Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, inventory management and application programming interface-driven digital tools ...

NEW YORK--(BUSINESS WIRE)--Braze (Nasdaq: BRZE), a customer engagement platform that powers interactions between consumers and the brands they love, announced today that it has achieved the Amazon Web ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

In the fast-paced realm of advertising technology, a new star is ascending. Meet Amanda Dorenberg, a former fashion model turned tech visionary poised to redefine the landscape of out-of-home (OOH) ...

As the 2024 campaign season ramps up, I believe Connected TV (CTV) is poised to become a battleground for advertisers in an advertising landscape where traditional online platforms see a pullback in ...

Google avoided being broken up earlier this month when a US judge declined to force the company to sell its Chrome browser and instead imposed lighter conditions to remedy the company’s illegal ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

Let’s face it – the Registered Investment Advisor (RIA) community is still a small world. Even with rapid consolidation, breakaway activity, and the rise of AI-powered firms, most of us feel like we ...

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, has achieved the Amazon Web Services (AWS) Advertising and Marketing ...