Airbnb officials fell in love with the perceived artistry of their TV commercials, which don't have a targeted message. That could produce aftershocks later this year if rivals take advantage.
When you consider that Expedia and Booking each made at least $900 million in advertising-related revenue in 2022 (though likely much more) and Airbnb pocketed next to zilch, then you know that Airbnb ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...
Airbnb has been ramping up its marketing efforts in advance of a vote on Proposition F in a couple of weeks. That’s a ballot initiative in San Francisco to limit short-term rentals. This week, one of ...
Are you a print subscriber? Activate your account. 12 hours 7 min ago By Erika Wheless - 13 hours 48 min ago By Ewan Larkin - 13 hours 55 min ago By Asa Hiken - 14 hours 14 min ago By Ad Age Staff - ...
While visitors to an Airbnb may assume that their rental is up to the same standards as a hotel, this isn’t always the case. Municipalities may have rules around what is and is not allowed to be ...
Each day an advertisement remains online counts as a new violation, according to the new ordinance that was passed ...