The platform said the limit aims to promote more relevant hashtag use and curb misuse by spammers and scammers with generic ...

Instagram will now allow only five hashtags instead of 30, urging creators to focus on relevance over quantity as generic ...

Instagram’s December 2025 algorithm update did not introduce an entirely new system. Instead, it formalized a direction the ...

The social media platform is forcing marketers to cut back on a tactic its head Adam Mosseri has increasingly discouraged.

Instagram will permit up to five hashtags in a Reel or post starting today, the company said via the Creators account.

While Instagram users can still search for hashtags to find relevant content, the platform recently removed the ability to follow hashtags, so users no longer see posts that include hashtags they have ...

Posts from this topic will be added to your daily email digest and your homepage feed. is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at ...

Instagram has officially introduced a restrictive cap on the number of hashtags allowed per post and Reel, reducing the maximum limit from 30 to just 5.

A bug in Instagram's algorithm systemically shielded Donald Trump from negative hashtags without doing the same for rival Joe Biden, the company confirmed. A bug in Instagram's algorithm systemically ...