BIRMINGHAM, AL / ACCESS Newswire / September 17, 2025 / In an age dominated by data, metrics, and relentless A/B testing, the marketing landscape has become a battlefield of algorithmic optimization.

The organizations winning in 2026 will be companies whose product data is prepared for the algorithms powering procurement ...

The 2015 data revealed something marketers spent the next ten years trying to complicate: people want to hear from brands ...

Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. That statement often prompts vigorous head nodding from executives, ...

(MENAFN- EIN Presswire) EINPresswire / -- For more than a decade, marketing strategy has been shaped by algorithms, platforms optimised for reach, engagement and short term performance metrics. As ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

The most dramatic advances in human development over the past century can be summed up in two words: “if” and “then.” With only slight oversimplification, all marketing can be translated into if/then ...

Instagram is rolling out a new reset algorithm feature that lets users wipe the slate clean when it comes to content recommendations across Explore, Reels, and Feed. While this is a welcome change for ...

Nadia Alexander-Khan, Senior Marketing Strategist and Marketing Leadership expert, specialising in integrated MarComms and SOSTAC® led strategic planning. As organisations move beyond algorithm led ...