The Amazon demand-side platform partnership is expected to ramp through the year. The tie-up gives advertisers access to a ...

While the agreement is aimed at providing more exposure to advertisers, it should also improving ad viewing experience. Roku and Amazon are some of the biggest digital platform owners out there. Roku, ...

Amazon and Roku think they can sell more digital ads if they team up to do it. The two streaming giants, which control the Amazon Fire broadband interface and the streaming Roku Channel, respectively, ...

New exclusive partnership cements Amazon as Roku’s most addressable DSP for CTV activation Amazon Ads and Roku, Inc. announced a new integration that gives advertisers access to the largest ...

New exclusive partnership cements Amazon as Roku’s most addressable DSP for CTV activation Early tests of this integration have shown significant results. Advertisers using this new solution reached ...

Roku Inc (NASDAQ:ROKU) has inked a strategic partnership with Amazon.com Inc (NASDAQ: AMZN). The success of the partnership increases the probability of Amazon acquiring Roku at the end of its ...