Discover the anchoring effect: a cognitive bias where initial information unduly influences decision-making and perceptions ...

An anchor is a trigger that creates a response in your subject. You can set anchors for yourself; for example, an alarm clock that prompts you to wake up and turn off the alarm. A good salesperson or ...

Have you ever made a purchase based on the "average price" of an item, thought you got a great deal and realized you could have bought it for even less somewhere else? Have you ever negotiated your ...

Running errands is boring, but running errands with the promise of getting a strawberry iced matcha on the way? Suddenly, it doesn’t sound so bad. It not only makes the experience more fun while it’s ...

Even with an MBA from the top business school, the top leader of a company can still make poor decisions. It does not matter how much information he has at his disposal. If he relies on the wrong ...

Central bankers often assert that low inflation and anchoring of inflation expectations are good for economic growth (Bernanke 2007, Plosser 2007). We test this claim using panel data on sectoral ...

You can harness your brain's natural dopamine-seeking tendencies to reach your goals across many areas of life. Morsa Images via Getty Images We’ve all been there. An important email needs a response, ...