The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

A long-running and popular B2B software marketplace announced the launch of a new dedicated vertical, “EU Alternatives,” ...

Here’s a B2B e-commerce paradox: The fastest and cheapest solutions to problems often become the costliest and take the longest time to fix. Why is that? It’s from "bandaging" or sticking on simple ...

Against the backdrop of the rapidly evolving technology industry, not all B2B software companies produce products that last forever. The companies that survive into the expansion growth stage and ...

CHICAGO, Jan. 29, 2026 /PRNewswire/ -- G2, the world's largest and most trusted software marketplace, today announced it has ...

Bloomberry, a tech stack intelligence company, has released findings from its analysis of one million B2B software purchases, revealing that companies adopting enterprise AI tools subsequently make 46 ...

Imagine for a moment that you’re a business owner looking to purchase project management software. You find a company that has an enticing product, and you meet with a salesperson to learn more. The ...

G2's answer engine optimization category grew to more than 150 products in just 10 months, earning its first Grid® Report in ...

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent ...

The rapid expansion of the salestech and martech landscapes created a solution explosion, with many buyers prioritizing platforms that can integrate into their existing tech stacks. However, new ...

G2’s acquisition of Capterra, Software Advice, and GetApp signals a major shift in how software reviews, and AI-driven buying ...