Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

The question "how do genes affect behavior?" lies at the heart of sociogenomics – a multidisciplinary field exploring the intersection of genetics, environment and social science. Genes affect ...

1. Environmental impact was the strongest driver: 85 percent chose the more effective initiative, provided it did not compete ...

Decorative elements are usually treated as visual features, but in reality, they influence how people move, feel, and behave inside a building. Finishes, colors, textures, lighting, furniture ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

During the pandemic, arming the C-suite with employee data was never more critical. Executives needed insights on employee health, well-being and sentiment to make fast decisions since working ...

Influence mirrors society. It reflects who we admire, what we value and, ultimately, who we decide to believe. But the mirror has cracked. Follower counts no longer equal persuasion and visibility no ...