Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I closely explore the rapidly emerging ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Behavioral information from an Apple Watch, such as physical activity, cardiovascular fitness, and mobility metrics, may be more useful for determining a person's health state than just raw sensor ...

The expanded TPB + E + H framework has greater explanatory power to understand waste separation behavior, and can be flexibly applied in a variety of geographic and cultural contexts. Household waste ...

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