Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I closely explore the rapidly emerging ...

The world of technology is changing rapidly, and with it comes the development of new communication protocols like the Internet of Behavior (IoB). IoB offers a revolutionary way to monitor, control ...

The expanded TPB + E + H framework has greater explanatory power to understand waste separation behavior, and can be flexibly applied in a variety of geographic and cultural contexts. Household waste ...

One can scarcely open the newspaper without finding examples of smart, well-educated people who have behaved in ethically challenged ways: for example, Bernard Madoff and the numerous investment ...

In predictive modeling, future events are predicted based on statistical analysis. Read this guide to understand how predictive modeling works and how it can benefit your business. Image: ...