My recent article, "Behavior Modification Is Everywhere: Why Education Can’t Afford to Pretend Otherwise," sparked thoughtful, even passionate, comments from readers. These responses highlighted ...

Over the years, I have often heard faculty describe their role as creating an engaging learning environment, effectively delivering content, and instilling in students a “love of learning.” This ...

Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all comes down to the patterns of learning we've acquired through associations, ...

ABSTRACT: This research examines the realm of Femvertising among Generation Z in the Egyptian context. The research explores three pivotal theories of consumer behavior: The theory of self-concept, ...