Behavioural Lab Affiliates: Zeina Afif, Dr Sanchayan Banerjee, Dr Barbara Fasolo, Dr Benno Guenther, Dr Levent Neyse, Dr Dina Rabie, Prof Fabio Tufano, Dr Chiara Varazzani, Dr Alina Velias. This ...

Behavioural economics is an interdisciplinary field that integrates insights from psychology, sociology, and neuroscience into traditional economic models to better explain decision‐making in ...

This article was the most read on consumer behaviour on Warc in 2015. Read other popular content on Warc. Behavioural economics (BE) has become a very familiar term and you're more than likely to find ...