Today is National BEYBLADE Day, also known as 3-2-1 Day, and the BEYBLADE brand is making sure to bring plenty of reveals and new releases to the celebration. Last October, we covered Hasbro’s plans ...

Beyblade X has announced a series of updates, including the launch of a high-profile TV platform this year and an expanded toy range from Hasbro. ADK Emotions and T-Licensing have announced the launch ...

BEYBLADE has been spinning its way into the pop-culture lexicon for more than two decades with battling top toys and arenas and animated content. Fans have latched onto the brand in a big way — and ...

From robots, dolls, even to our lego blocks are getting produced as television series or either a film franchise (Transformers and Lego Movies are only some of the popular examples). This time, ...

Hasbro has renewed its long-standing partnership with Takara Tomy, T-Licensing and ADK Emotions NY to launch Beyblade X, the next generation of Beyblade products. Following a July debut in Japan, ...

NEW YORK/TOKYO/PAWTUCKET: Sunrights and d-rights have partnered with Hasbro to relaunch the Beyblade franchise with a new generation of toys in North America this year. As part of the relaunch, later ...

Which Beyblade Metal Fusion toy is best? Beyblade is a Japanese toy that involves spinning circular objects at high speeds and crashing them into each other. You compete against at least one other ...

Beyblade and the world of xtreme spinning tops is back (Hasbro) Competitive spinning tops may sound absurd but it’s one of the most popular toy brands in the world and it’s about to make a big ...