The Advertising Standards Authority (ASA) says waste terms such as 'biodegradable' and 'compostable' seen in product ads, are confusing and potentially misleading. The ASA - which has the job of ...

While experts agree we should use less plastic in any form, some say as long as plastics are here to stay, we should be using degradable materials -- and also pushing governments to help us dispose of ...

As demand grows for greener alternatives to plastic, many recycling organisations still face the challenge of consumers recycling incorrectly. This could be due to several reasons, including confusion ...

Future Market Insights, Inc. (FMI) is an ESOMAR-certified, ISO 9001:2015 market research and consulting organization, trusted ...

Consumers left angry and dismayed when they found out the truth about these terms, says Advertising Standards Authority study Plastic bottles, takeaway cups and food packaging that could take an ...

There’s a perception that product packaging labelled as ‘biodegradable’ will simply degrade in a matter of months, reducing litter and making for good compost. That is not always the case. In fact, it ...

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily. Most plastics marketed as “home compostable” don’t actually work, with as much as 60% ...

Bacardi rum bottles, Skittles sweet wrappers, designer water bottles -- a bevy of companies are developing biodegradable plastic packaging they say is better for the environment than traditional ...