For Bear Handlon, co-founder and CEO of Born Primitive, the desire to address Veteran medical debt was personal. As a former Navy SEAL, Handlon has seen firsthand how medical debt can destroy families ...

The brand's customers showed up in force for its Veterans Day campaign, helping Born Primitive double its original $5 million pledge to $11 million in Veteran medical debt relief Originally pledging ...

Combined, Born Primitive and Black Rifle Coffee Company have now generated more than $47 million in medical-debt relief for the veteran community. Born Primitive plans to expand the movement's impact ...

The veteran-owned brands exceeded their initial $25M pledge by 36%, delivering life-changing relief to thousands of military veterans across the country with ForgiveCo VIRGINIA BEACH, Va., Nov. 21, ...

In partnership with ForgiveCo, the veteran-owned brands are pledging 100% of profits Veterans Day weekend to eliminate a financial burden for thousands of American heroes VIRGINIA BEACH, Va., Oct. 30, ...

In partnership with ForgiveCo, the veteran-owned brands are pledging 100% of profits Veterans Day weekend to eliminate a financial burden for thousands of American heroes SALT LAKE CITY, October 30, ...

This Veterans Day weekend, Black Rifle Coffee Company and Born Primitive, in partnership with ForgiveCo, are uniting under one powerful mission: to forgive up to $25 million in medical debt for over ...