Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Darth Vader and Luke Skywalker face off in one of Lego's new Smart Play sets (Nathan Ingraham for Engadget) Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...

When a small square ‘Smart Brick’ was combined with LEGO blocks assembled in the shape of a car, a ‘vroom’ sound of starting the engine could be heard. As the car was lifted and maneuvered through ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

JAN 7 - Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life with sound, light and Kenya breaking news | Kenya news today | ...