Marketing personas have long been an essential tool in every marketer’s arsenal. Traditionally, persona mapping has been a key component of strategic marketing for decades, helping brands better ...

Sales teams are tasked with nurturing leads and driving them to a sale. In order to do this, they need to maintain a clear record of communication with each prospect. This is especially important as ...

Following is the executive summary: Forrester evaluated leading enterprise CRM suites vendors across 493 criteria and found that Oracle's Siebel CRM and SAP's mySAP CRM are the clear Leaders. They ...

Workbooks CRM is an impressive all-in-one solution that combines robust functionality with ease of use and affordability. Its ...

CEO of Response Media, a data-led CRM agency that works with leading companies to achieve optimal growth between brands and audiences. If your business caters to other businesses—also known as B2B—it ...

The best CRM software delivers a vast range of benefits, heightening collaboration, boosting productivity, and, ultimately, increasing sales. However, organizations can only enjoy these benefits if ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Optimal CRM implementation is dependent on clear planning, effective strategizing, as well as ...