A “one size fits all” approach to CRM rarely brings substantial business value. Before proceeding with a CRM system, a company must carefully define its CRM strategy and evaluate the technology.

Welcome to the “verticalization” of customer relationship management. Some CRM vendors offer as many as 20 different versions of their products, each geared to a different industry. Plus there are ...

We cannot have a good relationship with our customers without a software system right? At least this is what most executives believe because software companies have been so good with their marketing.

Microsoft will release a new version of its CRM software around year-end. With the new version will come a special edition for small businesses, a subscription-based license for hosting services, and ...

Gartner predicted that CRM would be a $36B market by 2017! Interestingly, despite this huge market estimate, the actual use of CRM is quite low. This raises the question: why is there such a big gap ...

IT leaders who can get past the idea that open-source CRM software doesn't cost enough say they like the power and flexibility of owning their own code. A good CRM package does you no good if ...

Ixact provides ready-to-go lead management and pipeline nurturing workflows for real estate agents. With affordable pricing and plenty of automation tools, it will save agents time and increase their ...