There are at least a dozen oft-quoted industry analyst reports that estimate the failure rate of CRM projects. The analysts’ methodologies and standards vary, so the resulting failure numbers are all ...

The past 10 years of customer-relationship management projects are illuminating, says Ed Thompson — particularly in these recessionary times. It is 10 years since Gartner's first European Customer ...

Although the best CRM software will enhance your day-to-day processes through features like lead generation, contact management, business intelligence, and more, these solutions can also serve in the ...

Businesses employ CRM applications to improve efficiency between departments, leverage cross-sell and up-sell opportunities and increase customer satisfaction by providing convenient access to ...

CRM projects can have some very tricky technical elements, particularly when it comes to integrating with other customer-facing and internal systems. They can also be quite labor intensive when it ...

Many business decision-makers incorrectly focus on the ‘customer’ aspect of CRM and, as such, primarily consider solutions as a lead generation tool or marketing solution that sits within the chief ...

CRM consultant Douglas Turk, in a recent interview with Computerworld, explains the drivers behind the “verticalization” of CRM, the downsides and why so many CRM projects fail. Turk is an executive ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Your sales automation process failure may happen due to insufficient coverage of sales needs, lack of proper integrations and bad user adoption Some sales professionals perceive sales process ...

Lack of clear objectives to blame, says Giga. Seven out of 10 customer relationship management (CRM) initiatives will fail over the next 18 months, and a combination of unclear business goals and ...