ONE DAY when Christopher Wren, architect of St Paul’s Cathedral in London, was on the cathedral’s construction site, he asked three workers who were cutting stone blocks what they were doing that day.
Since its inception in the 1990s, businesses have come a long way on Corporate Social Responsibility, says Stefan Crets, executive director of CSR Europe, a network of multinationals involved in CSR ...
In today’s time, brands are judged not only by their products but also by their purpose. At the 15th edition of e4m IPRCCC 2024, a distinguished panel of experts discussed on “Role of Communication in ...
Once upon a time, businesses could focus on profitability above all else. Not any more: modern companies are expected to care about making the world better. They’re expected to serve their communities ...
București, 11 iunie 2025 — The Confident Group, un cluster de comunicare corporate și de brand prezent în București și Barcelona, lansează Confident Impact, noua sa linie de business axată pe ...
When the company is a member-owned business, rather than an investor-owned business, and communicates a corporate social responsibility (CSR) message, it evokes stronger purchase intentions. If they ...
Nida Paloba, Lead – Corporate Communication & CSR for India at Sanofi shares her communications journey, industry shifts, ...
Corporate social responsibility often arrives where ambition meets scepticism, where statements of intent risk evaporating into empty promises. Spynn has introduced an editorial placement model that ...
Three years ago, I found myself in the boardroom of a struggling manufacturing company during what was clearly a crisis meeting. The CEO had just announced disappointing quarterly results, and I could ...
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