Corporate social responsibility (CSR) is a type of business model that helps a company be socially accountable to itself, its ...
“Business leaders had no responsibilities other than to maximize profit for the shareholders.” Thus argued Nobel Prize winner in economics Milton Friedman in 1970. That is their “social responsibility ...
Of the many areas of branding in which my company works, I'm most proud of our work in community engagement and corporate social responsibility (CSR). As an agency, we practice what we preach in our ...
Corporate social responsibility (CSR) is a boost to the external image of the company, but this can also indirectly affect the organization’s internal processes. Many businesses, however, miss the ...
Corporate Social Responsibility programs are a great way to bring your brand’s mission to life and unite employees across the organization around a shared purpose. Drawing from my own experience, here ...
Companies today must become active within their own communities to thrive as 81% of millennials expect organizations to make public declarations of their corporate citizenship. Beyond generating ...
At the Global Marketer Conference in Brussels earlier this year, a study by WFA (World Federation of Advertisers) and Edelman revealed that marketers strongly acknowledge the important of “brand ...
Corporate Social Responsibility has evolved into a strategic imperative that aligns social impact with sustainability and profitability, transcending its status as a mere side project for businesses.
If your organization is seeking its next generation of executives, and hoping to attract the attention of the 86 million millennials that currently make up the largest population group on the planet, ...