When you begin to explore online advertising to promote your business, you will soon encounter two pricing models: The cost per impression and the cost per click. Cost-per-click ads are pretty ...

Cost per Mille, or CPM, is a calculation used by media publishers and agencies to describe the reach and viewership of a particular publication and its advertisements. Mille is the Roman word for ...

SEO, PPC & AIO Guides » Display Advertising Guide » Buying Ad Space » Advanced Optimising Tips » When To Switch From CPC To CPM Most advertisers start out using CPC campaigns because they make the ...