Classical conditioning, also called Pavlovian conditioning or respondent conditioning, is learning through association. This behavioral learning method was first studied in the late 19th century by ...

What Pavlov's famous experiment taught us about learned behavior Fact checked by Sean Blackburn Even if you don't know a whole lot about psychology, you've probably heard of "Pavlov's dogs" or "Pavlov ...

Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...