NEW YORK: A deeper appreciation of classical rhetoric could help advertising practitioners and scholars improve their understanding of what makes for strong creative, according a paper in the Journal ...

Explores the classical and medieval rhetorical traditions that informed Gower’s craft, the biblical personae through which the poet achieved his rhetorical aims, and the Renaissance publishers, ...

Former teacher says learning classical rhetoric can help pupils become better communicators It has been employed for thousands of years, taking in everything from Julius Caesar writing veni, vidi, ...