“Most people assume that advertising needs to feel disruptive to gain attention,” says Ashley Firmstone, senior vice-president at Rokt, who was in conversation with The Drum at Advertising Week New ...

The festive-season ad boom on Blinkit, Zepto, and Instamart is not just about better return on ad spend (ROAS) or impulse purchases. It shows how quick commerce platforms are rapidly transforming into ...

With India entering its festive season—the prime period for brands and retailers—Google has launched the Commerce Media Suite, offering a timely strategic tool to link advertisers directly with ...

Mastercard unveils a dedicated network to deliver personalized content across channels at scale. With its existing base of 25,000 advertisers and significant reach to 500 million enrolled consumers, ...

SiriusXM, the audio entertainment company that's long been known as a commercial-free option for in-car radios, is betting on advertising to propel its business. Stream Los Angeles News for free, 24/7 ...

Amazon dominates its served markets, notably for e-commerce and cloud services. It benefits from numerous competitive advantages and has emerged as the clear e-commerce leader given its size and scale ...