From taglines in sub-dialects to varied versions of the same content tailored to different communities, factoring in diverse audiences is key to a successful cross-cultural communication strategy.

IN many organisations, communications and public relations (PR) are treated as peripheral services. They are nice to have, ...

Communication strategy and reputation management have officially evolved from peripheral support functions into imperative drivers of business value. In today’s interconnected world, stakeholder trust ...

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In today’s environment, where information spreads instantly and ...

Our team leads by example the value of strategic communication and marketing. We serve as trusted advisors to our colleagues across the university, embodying SFU's values in the way we go about our ...