The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

In the intensely competitive consumer goods sector, consumer packaged goods (CPG) companies must have a comprehensive, conceptual platform to enable them to design optimized go-to-market (GTM) models.

The automotive industry is undergoing a significant transformation with the rise of direct-to-consumer (DTC) car sales. This model bypasses traditional dealerships, offering consumers a more ...