Conversion: The completion of a meaningful (advertiser specified) user action on the advertiser's web site by a user who has previously interacted with an ad from that advertiser. Currently, the web ...

Conversion: The completion of a meaningful (advertiser specified) user action on the advertiser's web site by a user who has previously interacted with an ad from that advertiser. Currently, the web ...

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

Twitter announced that they’ve launched three new and improved measurement solutions to all advertisers globally. The new Twitter pixel has additional functionality such as allowing advertisers to ...