Understanding how to improve your conversion funnel is like having a map that shows you how to get from point A to point B. Point A is the top of the funnel (awareness), and Point B is the bottom, or ...

David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog. You’ve probably been reading tons of articles ...

In the marketing world, we know how difficult it is to manage conversion; we provide so much attention to the quick projects and get distracted by immediate numbers that sometimes we forget to take a ...

Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best ...

Funnels are remarkably useful in many aspects of startup life. Whether you are trying to get users to try your product, or sell to an enterprise customer, or hire an engineer, or raise capital, you ...