Understanding how to improve your conversion funnel is like having a map that shows you how to get from point A to point B. Point A is the top of the funnel (awareness), and Point B is the bottom, or ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, attribution, and campaigns for algorithm-driven decision-making.

SAN FRANCISCO, Dec. 2, 2024 /PRNewswire/ -- MediaGo, the deep learning-based intelligent advertising platform, today announced a comprehensive upgrade of its deep learning models. With this upgrade, ...

In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack. You thought you were running the funnel? You’re ...

In an age where the attention span of the average consumer is less than that of a goldfish, traditional marketing models are beginning to look a bit, well, old-fashioned. The classic marketing funnel, ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...