Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to pay attention.

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Understanding customer behaviour is crucial for improving products, marketing strategies, and overall satisfaction. Conducting a customer behaviour analysis involves several key steps. Begin by ...

Each business should have a pretty good understanding of our target consumers, how they think, and the reasons for how they behave. If not, it is very difficult to give them exactly they want. The ...

In an era where consumer preferences and marketing dynamics shift in the blink of an eye, it has become essential for marketers to tap into real-time marketing insights. Advanced analytics and AI have ...

By Amanda AKUSHIE Customer experience is still widely misunderstood in many organizations. It is often treated as a frontline issue, something to be managed through customer service training, ...

Sixty-three percent of organisations plan to use the IoT to analyse customer behaviour in 2016, with faster problem resolution, better customer service and customer satisfaction ranking among the top ...

Covid has changed consumer behaviour and there are also underlying demographic trends that will shape demand for property in the decade ahead. I am going to give a short definitive answer to this ...

Ernst & Young released a report called “Voice of the Customer, Time for Insurers to Rethink Their Relationships 2012.” This report is based on a survey of 27,000 customers from 7 regions and 23 ...