One recent positive IT trend is to drop the monikers "user" and "end user" and apply the more descriptive word "customer" to identify the internal staff that IT supports. This offers two distinct ...

What’s in a name? Well, there seems to be some confusion in the market place around the terminology used to describe those people who pay us money for goods, services, experiences, donations, etc.

Studies show that increasing customer retention rates by a mere 5% boosts profits by up to 95%, which highlights the importance of prioritizing customer service and delivering an exceptional, ...