Even though it seems like everyone in marketing is discussing customer data platforms (CDPs) these days, the concept of the CDP as a martech category is still quite new. There’s a lot of uncertainty ...

Hightouch has been positioned by Gartner as a Leader in the 2025 Gartner® Magic Quadrant™ for Customer Data Platforms.

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. ‘Behavioural’, ‘demographic’ ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, sales, and service. This traditional approach was designed to improve access ...

LAS VEGAS--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced the launch of Amplitude CDP, the first insights-driven customer data platform (CDP).

CDK, the leading automotive retail software provider, today announced the launch of its Customer Data Platform (CDP) that unifies fragmented customer information and delivers real-time, actionable ...

PUNE, India, July 16, 2024 /PRNewswire/ -- Stellar Market Research, a global IT & Telecommunication Market research firm has published a competitive intelligence and market research report on the ...