Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Austin, TX, USA, Nov. 19, 2025 (GLOBE NEWSWIRE) -- Custom Market Insights has published a new research report titled “Healthcare Customer Data Platform Market Size, Trends and Insights By Component ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

PUNE, India, July 16, 2024 /PRNewswire/ -- Stellar Market Research, a global IT & Telecommunication Market research firm has published a competitive intelligence and market research report on the ...

Editor's note:The following article has been split into two parts, with Part II released at a later time. In Part I, we focus on the illusion itself: vendor hype, analyst bias and why medium ...

A CDP unlocks true customer insight by unifying real-time, cross-channel data in ways an EDW can’t, enabling personalization, compliance and scalable growth. Today, businesses are drowning in data but ...