Providing great customer experiences – that are helpful, relevant and engaging – is a priority for companies and marketers across industries. Personalization is key to executing on that and regarded ...

Personalization has transformed marketing strategies, and today’s consumers want tailored experiences in their brand interactions. To provide the personalized experiences that consumers desire, brands ...

Personalized marketing, while valuable for some, generates negative experiences for 53 percent of customers, who were 3.2 times more likely to regret a purchase and 44 percent less likely to purchase ...

One function of cookies is to allow for tailored online experiences. Will that still be possible in a world without third-party cookies? As part of our Deep Dive on Data, Ruby Heera, customer ...

Personalization isn’t just marketing — it’s the key to making every shopper feel seen, and retailers can finally scale it. In A scalable framework for digital transformation in retail, I outlined ...

For the CEO, emotional intelligence is not optional; it is the difference between a customer who feels valued and one who ...

In the CMSWire's State of Digital Customer Experience (DCX) 2025 report, customer experience teams reveal both their enthusiasm for generative AI and their real-world struggles to operationalize ...

Personalization has always been one of the clearest bridges between marketing and emotion. Different things spark emotion for different people, depending on who we are and how we experience the ...

DENVER--(BUSINESS WIRE)-- Personalized marketing, while valuable for some, generates negative experiences for 53% of customers, who were 3.2x more likely to regret a purchase and 44% less likely to ...