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A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

American Tire Distributors (ATD) launched an enhanced Customer Loyalty Program for dealer partners, effective Jan. 1 ...

Companies are recognizing the value and revenue benefits of engaging with their customers to help drive their company strategies, planning and growth. Studies show that companies with strong customer ...

These days, getting people to walk through your doors is only level one of the loyalty game. The real challenge comes later on: achieving “customer stickiness,” a.k.a., taking customers from a passing ...

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

COLUMBUS, Ohio--(BUSINESS WIRE)-- NiSource Inc. (NI), subsidiaries Northern Indiana Public Service Company LLC (NIPSCO), Columbia Gas of Virginia, Inc., Columbia Gas of Pennsylvania, Inc. and Columbia ...