Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Customer segmentation is one of the most powerful strategies in ecommerce, but it’s also one of the most misunderstood.

An effective market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your ...

A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.