With the rapid growth of user data, companies need effective tools for its processing and use. Here, DMP, a data management platform that allows centralized collection, segmentation, and analysis of ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

I love a good acronym. I mean, I don’t really like how often they get used, but I do like creating them. I was lucky enough help establish the business around the DMP (data management platform) ...

Since a full Google DMP (data management platform) solution that will bridge the gap is still not on the horizon, the most reasonable thing a marketer can do is to try to get a channel and technology ...

Help Us Turn Big Data into Revenue Clarity. We are seeking to employ a Senior Data Engineer as the Head of Data Platform & AI to take ownership of our full data infrastructure and elevate the ...

Help Us Turn Big Data into Revenue Clarity. We are seeking to employ a Senior Data Engineer as the Head of Data Platform & AI to take ownership of our full data infrastructure and elevate the ...