Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...

SAN FRANCISCO, Sept. 25, 2025 /PRNewswire/ -- ixlayer, a cloud-based healthtech platform, today announced the results of a new survey of pharma leaders conducted in partnership with the Digital Health ...

TrumpRx lowers drug prices but doesn't address diagnosis and care access barriers, limiting its impact on patient outcomes. Pharma must develop DTP programs integrating education, testing, and ...

“Disconnected and fragmented” healthcare experiences -- such as prior authorization requirements and product accessibility issues -- are reducing the effectiveness of consumer ad spend, according to ...

Pharmaceutical marketers spent $4.47 billion last year on direct-to-consumer (DTC) advertising, most of it on television, according to Nielsen-Monitor-Plus and IMS Health. They considered this ...

Sermo Barometer reveals shifting access pathways, evolving prescribing behavior, and long-term impacts on patient care.NEW ...