With a growing middle class, increasing smartphone penetration and digital-first behaviour, the opportunity in the Kenyan insurance sector is immense. The insurance industry, long grounded in ...

IN TODAY’S increasingly complex business environment, data-driven decision-making has become a critical factor for maintaining a competitive edge. By using data analytics to gain deeper insights, ...

Data-driven analysis is helping consultants and brokers strengthen client trust and guide high-stakes decisions.

Let’s be honest—today’s businesses are drowning in data but starving for actionable insights. Having navigated the complexities of marketing analytics, I’ve seen firsthand how organizations struggle ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Successful commerce revolves around competitiveness, so if ...

With the sunsetting of Universal Analytics complete, Google can turn its development attention to features in the current analytics version, GA4. Its latest GA4 feature is a long-awaited feature, ...

Geoff Michener is the CEO of dataplor, a startup focused on helping companies succeed abroad through high-quality geospatial data. Businesses seeking to outmaneuver their competition need deeper ...