Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

You are a serious marketer, so, of course, you’re diligent about metrics and analytics. You create and run custom Google Analytics reports so you can make the best decisions for your team and your ...

There is a growing urgency to adopt cloud services to buttress today’s rapidly growing inventories of high-end analytic and AI applications. This is fueled by massive volumes of data that are spilling ...

In today’s competitive business environment, data is considered the new oil, which is a precious commodity capable of being ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Big data refers to datasets that are too large, complex, or fast-changing to be handled by traditional data processing tools. It is characterized by the four V's: Big data analytics plays a crucial ...

As competition in streaming grows, you need more than great content to succeed—you need insights. Data analytics gives you a ...

Dark data not only generates unnecessary costs, but also increases risks and the potential for losses. Here's what business ...