Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Rohit Amarnath is CTO of Vertica, a unified analytics platform that enables predictive business insights based on a scalable architecture. There’s no debate: Data is one of the most valuable assets ...

The term “data analytics” is used a lot these days, but unless you work in the field, you may not know what the term means or fully understand its purpose. So, what exactly is data analytics, and how ...

Data analytics-based approach is the new frontier in improving the quality of healthcare while reducing cost. Studies have shown that data analytics are transforming the healthcare marketplace to ...

In the humanitarian aid community, research methods have traditionally skewed toward the qualitative: Participant interviews, focus groups, and field surveys have been the predominant tools ...