Just because your firm can use your existing data for AI risk modelling doesn’t mean you should. There’s a perception that AI can create accurate predictions based on any data set. That’s not always ...

With the sunsetting of Universal Analytics complete, Google can turn its development attention to features in the current analytics version, GA4. Its latest GA4 feature is a long-awaited feature, ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now OpenAI has introduced a new tool to measure ...

At the Microsoft Ignite conference today, the software giant unveiled new data security and compliance capabilities in Microsoft Purview aimed at protecting information used in generative AI systems ...

Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry - so you ...

New research highlights creator-driven commerce, omnichannel acceleration, CPL inflation, conversion benchmarks, circular retail expansion, and the emerging interface between paid media data and ...