Implementing effective data-driven personalization in email marketing transcends basic segmentation and merges complex data integration, sophisticated modeling, and dynamic content delivery. This deep ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

Effective segmentation begins with comprehensive data collection. Implement multi-channel tracking mechanisms including website analytics, purchase records, CRM inputs, and email engagement metrics.

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom, the customer intelligence company whose data-driven solutions create business growth, revealed the findings of its 2023 Automotive Customer Experience Study at ...

That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it doesn’t replace people—it enhances them, enabling them to learn and ...

Bloomreach has long been an industry leader in e-commerce personalization, but its moves into other areas of CRM in the past few years have captured the attention of retailers, analysts, and the ...

Emotion meets data. Data-driven personalization works best when paired with emotional intelligence. AI and stories. AI can help scale personalized storytelling, but human insight remains essential. A ...

Marketers are continuing to invest heavily in capabilities to deliver personalization and there are greater levels of personalization across more channels than ever. According to recent research by ...

Established banks are ultimately facing a loyalty crisis as digital challengers offer platforms and services that are highly engaging, easy-to-use, and always accessible via numerous channels and ...

Dublin, Aug. 11, 2025 (GLOBE NEWSWIRE) -- The "Mexico Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail ...