In the world of online marketing, socio-demographic targeting has long been the cornerstone of campaign strategies. By segmenting audiences based on factors such as age, gender, income, and education, ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Co-Founder and CEO of Go Live Data, Adam Herbert, reveals the secrets of a successful CRM strategy built around segmentation and how you can create one for your business needs If you want a successful ...

But segmentation is a simplification, and it’s no substitute for getting personal. There’s a wonderful scene in Monty Python’s Life of Brian, in which Brian implores a crowd of followers to think for ...

In today’s hyper-competitive business landscape, understanding customers is not merely an advantage but a necessity. Customer segmentation, the practice of dividing a market into distinct groups with ...

Our guest author delves into the evolution of customer segmentation, exploring the impact of generative AI on marketing's pivotal components. Marketing and finance have remained the two crucial ...