Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact. The COVID pandemic was devastating for young people. Many started vaping to help cope with ...

Antitobacco organization Truth Initiative recently hawked a new vaping product to stores and ad agencies, but it wasn’t actually looking to make any sales. The product, the Depression Stick, wasn’t ...

The US public health non-profit aims to help young people understand the effects that vaping can have on mental health via fake brand Depression Stick! The campaign, created by independent agency Mojo ...